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Just Sport Group

JUST SPORT PROCLUB

SUPPLIERS TO THE PROFESSIONAL GAME

Just Sport ProClub

NIKE PARTNERSHIP

In 2004, the Just Sport Group agreed a deal with world renowned sports brand NIKE Inc. in a partnership that would see Just Sport Group manage football kit supply deals to the professional game under the Nike Brand.

Alongside this partnership saw the development of Just Sport Pro Club, a service that not only provides a kit supply deal for the football club, but a retail solution that sees Just Sport Pro Club take on the club shop and all related retail aspects. This includes stock purchasing, club store management, product marketing and running the online store. Our ‘all in one’ solution takes away the overheads and stress of managing the retail sector of the club and eliminating risks associated with holding high stock levels. Ultimately our solution allows the football club to focus its efforts in other areas of the business and Just Sport Pro Club giving the retail of each club complete focus to increase business and sales.

The first store to open under our partnership was at Aberdeen FC in 2004. Since then our partnership with Nike has remained and continues to be strong and successful and has seen Just Sport Pro Club supply 31 professional teams through all the English and Scottish Leagues and currently deal with 12 clubs.

One of the benefits to our partnership is that it allows us to utilise Nike Europe’s stock holding. Having this access means we can efficiently manage stock levels for each of our retail stores, as and when required, without having a massive stock holding ourselves. It also gives us the ability to bring in large amounts of stock for high profile events such as kit launches and cup final matches.

Our Nike partnership has allowed us to complete impressive store renovations using Nike branded fixtures, giving each club a sleek, professional look as can be seen in our latest renovation at Charlton Athletic FC.

RE-EMERGENCE OF AVECSPORT TO THE PRO GAME

Following three seasons of Nike kit supply to Crystal Palace FC under Just Sport ProClub, new ownership at the club offered a change in direction for kit supply to the Club. In 2012, the club sought to tender a new kit supply contract with ourselves, with a brief and requirement that the club have input into the design of their own kit.

The result was an opportunity to re-launch our in-house brand Avec, back into the professional game. Avec Sport had in recent years focussed on Grassroots football, alongside a major presence in the youth development and academy set ups at professional club level, however this renegotiation represented a great opportunity to raise the profile and image of the Avec brand once again to the forefront of the professional game.

Following a contract extension between the club and Just Sport Pro Club, we launched Crystal Palace’s new Avec branded Home and Away Kits in a season not to forget! The kit itself had been received well with supporters with record numbers of replica shirts being snapped up. Crystal Palace went on that season to achieve promotion to the Premier League via the Play-offs at Wembley Stadium.

What followed in the following season was nothing short of incredible, with the most successful Home and Away Kit launch in both Just Sport and Crystal Palace’s history, with sales beating all previous records by quite some way.

Since this return the Avec brand has produced bespoke kits for three further Football League teams in the shape of Barnsley FC, Doncaster Rovers and Oxford United, which still includes the retail service we provide.

Since we began our journey back in 2004, our business model has proved extremely successful and has become the blueprint that others attempt to follow. We consistently offer a quality of service of the highest standard and take great pride in our staff and their commitment to dedicate their service to the needs and requirements of our valued customers.

 

 

 

 

 

 

 

 

 

HISTORY OF JUST SPORT PRO CLUB

This timeline shows all major events such as kit deals, promotions and cup finals that Just Sport Pro Club have been involved in.

1994

Avec Sport formed

2004

Just Sport Group created and partnership formed with Nike UK

2004

First Retail and Kit Deal announced with Aberdeen FC.

2004

Long term kit deal with Hartlepool United under way.

2004

York City Sign.

2005

Rotherham United announce kit deal with Nike under Just Sport

2006

Kidderminster Harriers Sign.

2006

After promotion via the play-offs to League 1 - Just Sport seal deal to refit and supply the Southend United store.

2006

Back to back promotions for Southend United as they win League 1. Record sales for their season in the Championship.

2007

Just Sport open two stores at Premier League Fulham FC in conjunction with Nike UK.

2007

Following the opening of Stadium:MK, Just Sport complete full refurbishment of new club store and start kit supply contract.

2008

MK Dons win the JPT against Grimsby Town at Wembley Stadium, as supporters go mad for MK Dons merchandise.

2008

Ebbsfleet taken over by MyFootballClub.com and reach the FA Trophy final. Shareholders vote for Just Sport to supply and run store to cope with the huge demand.

2009

Selhurst Park is the next destination for Just Sport as long term kit supply and retail deal starts.

2009

Dundee Utd sign

2009

Oxford Untied Sign

2010

Dundee Utd win Scottish Cup Final as thousands of fans are decked our in Tangerine at Hampden Park.

2010

Oxford United are the victors of the Conference Play-Off Final against another Just Sport Club - York City.

2010

Fulham play in the Europa League Final against Athletico Madrid in Hamburg in the biggest final Just Sport has supplied to date.

2010

Up the Iron! - Kit and retail deal starts at Glanford Park.

2010

Second deal of the new 2010/11 Season under way at The Keepmoat.

2011

Opening of the new Club Store at Oakwell Stadium as Barnsley are the latest club to sign with the Just Sport Group.

2011

Lincoln City kit deal begins.

2011

A busy start to the 2011 season is completed with the opening of the new Bradford City FC Club Store at Valley Parade.

2012

York City win the F.A Trophy against Newport County at Wembley.

2012

York City round off the perfect 7 days by gaining promotion to the Football League via the Play-Offs at Wembley.

2012

Crystal Palace signed extension deal with Just Sport and switch to in-house brand Avec Sport.

2012

Charlton Athletic celebrate their return to the Championship with Kit and Retail deal from Just Sport.

2013

Doncaster promoted to the Championship in dramatic style with Brentford hitting the crossbar from a penalty in the last minute, Rovers go straight down the other end and score!

2013

Crystal Palace promoted to the Premier League via the Play-Offs against Watford at Wembley.

2013

Avec Sport becomes the official kit supplier to Doncaster Rovers.

2013

While London is celebrating hosting the Olympics, Leyton Orient are the latest club to join the Just Sport family.

2013

Preston North End, a club steeped in footballing history sign kit supply and retail deal with Just Sport.

2013

Upon promotion to the Premier League, record breaking sales of both the Home and the Away Kit are smashed within the first week of the new Avec kit launch.

2013

Southend United are beaten finalists in the JPT Final at Wembley Stadium. Supporters kitted out in JPT merchandise.

2014

Dundee Utd return to Hampden for the Scottish Cup Final against St.Johnstone in a Tayside derby.

2014

Barnsley switch to bespoke home and away kits under the Avec Brand.

2014

Oxford United unveil their new partnership with Avec Sport.

2015

Dundee Utd back at Hampden again, but this time for the Scottish League Cup Final against Celtic

2015

Preston win 4-0 in their Play-Off final vs Swindon Town at Wembley to clinch promotion to the Championship

2015

Southend United promoted to League One via the Play-Offs at Wembley Stadium

2015

Coventry City FC join the Just Sport family with a 4 year Supply and Retail deal

2016

Hibernian FC end their 114 year wait to win the Scottish Cup with a 3-2 win over Rangers at Hampden Park

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“….since 2005 JSPCL have operated as the exclusive partner organisation to Nike UK, managing the supply and distribution of Playing, Training and Replica product to Pro Football Clubs throughout England and Scotland. During that time they have set the benchmark for their Business model, operating to a consistently high standard and demonstrating a clear understanding of the Industry, whilst at the same time representing and upholding Nike Brand values within the Market place….”

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NIKE UK

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“Southend United have been partners with the Just Sport group for 10 years and have provided the Club with an excellent retail service. We can be assured that they run our Club Store with nothing but extreme professionalism

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STEVE KAVANAGH, CHIEF EXECUIVE, SOUTHEND UNITED F.C